AI-powered search platforms are expanding quickly, but according to new data from enterprise SEO leader BrightEdge, they currently account for less than 1% of referral traffic.
The Numbers
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From January through August, AI-driven referrals made up under 1% of all traffic.
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Organic search remains the dominant driver of conversions across nearly every industry.
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While AI search shows triple-digit month-over-month growth on some platforms, that growth is not yet converting into meaningful business transactions.
Why This Matters
Marketers are under pressure to experiment with new AI platforms, but the reality is clear: the impact doesn’t yet match the hype. AI search is emerging as a research tool, while organic search continues to fuel the conversions and growth businesses rely on.
Expert Perspective
BrightEdge co-founder Jim Yu put it best:
“AI search is the fastest-growing channel we’ve ever tracked. But growth and quality are two different things. Organic search continues to outperform on conversions and remains the engine of digital growth. The most successful marketers aren’t choosing one over the other – they’re adapting for AI while doubling down on the organic strategies that have always driven results.”
About the Data
BrightEdge’s analysis comes from thousands of search queries and top-performing websites—including many Fortune 100 brands—collected between January and August.
The We Do SEO Perspective
At We Do SEO, LLC, we recognize the potential of AI search—but we also know that organic search remains the foundation of sustainable digital growth. Our approach is to help businesses adapt to emerging AI trends without losing sight of the proven strategies that drive conversions, revenue, and long-term visibility. By combining innovation with strategy, we ensure our clients stay ahead of the curve while maximizing results today. Contact We Do SEO today!