The SEO landscape is shifting faster than ever, and we’re not waiting around to catch up. At We Do SEO, we’re leading clients through the next evolution of search—Answer Engine Optimization (AEO)—with strategies that help brands stay visible in a world where AI is redefining how people search.
Let’s break down what this means and how we’re positioning our clients (and ourselves) for the future.
What Is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of optimizing your content for AI-generated responses in tools like:
- Google AI Overviews
- ChatGPT Search
- Bing Copilot
- Perplexity AI
- Google Gemini
- Google AI Mode
These platforms are powered by large language models (LLMs) that don’t just point to websites—they synthesize information and provide direct answers. If your content isn’t showing up in those answers, your visibility is already at risk.
6 AI Platforms We’re Actively Optimizing For
1. Google AI Overviews
Still tied to Google’s search index, AI Overviews display synthesized responses above traditional rankings. Inclusion relies heavily on being in the top 10–20 organic results. We prioritize strong technical SEO, structured data, and content formatting to give our clients the best chance of being cited.
2. Google AI Mode
A new toggleable search interface with enhanced visual, conversational answers. We’re aligning our optimization strategies with Google’s best practices for content quality, structured metadata, and action-driven formatting.
3. Google Gemini
Gemini is used both in Google Search and across devices as an AI assistant. We optimize for Gemini by producing educational content, using schema markup, and staying consistent with Google’s NLP expectations.
4. Bing Copilot
Bing’s Copilot cites the top 20 search results but often includes sources beyond page 1. We ensure all content is optimized for Bing’s ranking signals, particularly helpful for businesses seeking to capitalize on Microsoft’s growing AI ecosystem.
5. ChatGPT Search (SearchGPT)
Since ChatGPT uses Bing as a data source, Bing optimization is essential. Our strategy includes frequent updates, link building, and ensuring content authority to increase the chances of being included in ChatGPT’s sourced answers.
6. Perplexity AI
Perplexity is a rising independent AI engine that values clear formatting, cited sources, and trusted domains. We tailor content structures—like FAQs, bulleted answers, and digestible summaries—to align with how this engine crawls and ranks information.
Our AI Optimization Deliverables at We Do SEO
To ensure clients are optimized for both traditional and AI-powered search, our deliverables include:
- Schema Markup & Structured Data Implementation
- FAQ and Answer-Driven Content Formatting
- GEO (Generative Engine Optimization) Strategy
- Content Tailored for Conversational Search
- Bing + Google Dual Indexing Optimization
- Technical SEO for Fast Crawling and Indexing
- Audit and Control of AI Bots via robots.txt & Google-Extended
The Future of Search Is Already Here
Data shows that AI-generated answers are stealing clicks from organic listings. Google’s AI Overviews, for example, are reshaping click-through rates across verticals. On the flip side, ChatGPT is driving referral traffic at increasing rates to trusted sources.
The takeaway? If you’re not planning for how your content fits into AI-generated responses, you’re missing where search is headed.
At We Do SEO and our new AI-focused division, WeDoAIO.com, we’re building future-proof strategies that keep brands present in every phase of the search journey—from organic to AI-generated.
Ready to adapt before the next algorithm wave hits? Let’s talk. Contact We Do SEO, LLC today!