Search has changed — but not in the way most people think.
By Krista Barnes, Founder & CEO – We Do SEO, LLC
It’s not about “gaming AI.”
It’s about becoming the most credible, structured, and citable answer in your industry.
Today, your potential clients aren’t just Googling. They’re asking ChatGPT, Perplexity, Claude, and voice assistants complex, natural-language questions. If your brand isn’t structured properly, you won’t appear — even if you technically “rank.”
Here’s how I approach AI SEO (also called GEO or Answer Engine Optimization) at We Do SEO:
Start With Real Search Behavior — Not Assumptions
Before creating content, I analyze:
- Google Search Console query data
- “People Also Ask” and autocomplete
- Industry forums & Reddit threads
- Competitor content gaps
- Real client questions from calls and emails
AI visibility starts with understanding how your audience phrases problems.
We cluster real questions into strategic themes and build content that answers them clearly and comprehensively — not just for keywords, but for intent.
Structure Content to Be Citable
AI tools prioritize clarity, authority, and structure.
That means every high-performing page should include:
- A direct, clear answer near the top
- Well-organized headings
- Embedded FAQs
- Supporting data or expert insight
- Internal links to supporting pages
- Author attribution and credibility signals
And when appropriate, we implement structured data (schema) so search engines and AI models understand exactly who you are and what you do.
This isn’t about writing more content.
It’s about writing strategically structured content.
Strengthen Your Brand’s Authority Footprint
AI tools rely heavily on trust signals.
So we also focus on:
- Consistent brand positioning
- Expert bios and credentials
- Review strategy
- Digital PR and citations
- Clean technical SEO foundation
- Optimized Google Business Profile (for local brands)
If your brand doesn’t look authoritative across the web, AI tools are less likely to recommend you.
Track Visibility the Right Way
AI visibility isn’t measured by vanity metrics.
We monitor:
- Growth in question-based queries
- Branded search volume
- Engagement and conversions from organic traffic
- Featured snippets and SERP visibility
- Prompt testing (tracking if and when your brand is cited in AI tools)
This is ongoing optimization — not a one-time update.
What AI SEO Really Is
It’s not a trick.
It’s not stuffing “AI” into your copy.
It’s aligning technical SEO, content strategy, and authority building so your brand becomes the trusted answer — whether someone searches on Google or asks an AI assistant.
At We Do SEO, we specialize in helping small to mid-sized businesses build that long-term visibility — the kind that compounds.
If you’re wondering why competitors are showing up in AI-generated answers and you’re not, it’s usually not because they’re smarter.
It’s because they’re structured better.
Krista Barnes
Founder & CEO
We Do SEO, LLC