What Businesses Need to Know from We Do SEO, LLC
Author: Krista, Founder of We Do SEO, LLC
What Is a Google Core Update?
Google’s core algorithm updates are major changes to how search rankings are determined. These updates are not targeted at specific content types, industries, or violations. Instead, they aim to improve Google’s ability to deliver helpful, trustworthy, and high-quality results to users across all topics.
This morning, Google began its June 2025 Core Update rollout at 7:34 AM PDT, and it is expected to last up to three weeks (source).
What Should You Monitor?
If you manage a business website, especially one relying on Search Engine Optimization, here’s what to keep an eye on:
- Keyword Rankings: Check your most important terms daily
- Organic Traffic: Look for spikes or dips using Google Analytics or GA4
- Google Search Console: Analyze changes in impressions, CTR, and average position
- Local Visibility: For local businesses, watch your Google Business Profile insights
- Competitors: See how peers in your industry are moving in search
What to Do (and Not Do) During the Rollout
Google recommends not making hasty changes during an active core update. Instead:
DO:
- Log and document changes in visibility and traffic
- Continue publishing content that aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
- Focus on serving the search intent behind each query
- Work with your SEO team to evaluate performance calmly
DON’T:
- Panic over temporary ranking drops
- Make major SEO or website overhauls before the rollout finishes
- Copy competitors blindly—your site is unique
What to Expect Next
Once the rollout completes (likely in mid-to-late July), Google will update its ranking release history. Some businesses may see immediate results; others may notice slower shifts depending on how aligned their content is with user expectations.
At We Do SEO, LLC, we’re closely monitoring the June 2025 update across our clients’ websites. We’re already identifying patterns and preparing post-update strategies to adapt where needed.
Need Help Navigating the Update?
Whether you’re seeing unusual rankings or just want peace of mind, schedule a consultation with us. Our SEO specialists are ready to analyze your data and offer tailored guidance.
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