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Navigating the Changes: What You Need to Know About GBP Websites Shutdown

google business website shutting down

Get informed about the upcoming shutdown of websites created through Google Business Profiles (GBP) for local businesses. Learn about the alternatives, the redirection process, and how to ensure a seamless transition for your online presence.

Navigating the Changes: What You Need to Know About Google Business Profiles Websites Shutdown

If you have a website created through Google Business Profiles (GBP) for your local business, it’s time to prepare for some changes. Google has announced plans to shut down websites built using GBP, and this decision has implications for countless businesses relying on these platforms for their online presence.

What Does the Shutdown Mean for Your Website?

1. Transition to Alternative Website Solutions:

The most crucial step for businesses with GBP websites is to find an alternative website solution. With the shutdown set for March, it’s essential to explore other options to ensure your online presence remains strong and accessible to customers.

2. Redirection Until June 10, 2024:

Google understands the importance of a smooth transition. As a result, a redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024. This gives businesses some time to make the necessary changes without disrupting their online visibility.

Why the Change?

1. Enhanced User Experience:

Google is always striving to improve user experience across its platforms. By focusing on core functionalities within Google Business Profiles, they aim to streamline the process for businesses and customers alike.

2. Optimizing Features and Resources:

This change allows Google to allocate resources more efficiently, focusing on enhancing the features and capabilities of Google Business Profiles. This means businesses can expect more tools and options within their GBP accounts to better engage with customers.

What You Need to Do Next

1. Explore Alternative Website Solutions:

Begin your search for alternative website solutions that fit your business needs. Whether it’s a custom website, a website builder, or another platform, consider factors such as design flexibility, ease of use, and integration with your other online tools.

2. Plan Your Transition:

Once you’ve identified a new website solution, create a transition plan. This includes migrating your content, setting up redirects if needed, and ensuring a seamless experience for your customers.

3. Update Your Online Presence:

As the shutdown date approaches, make sure to update your online listings and profiles with the new website URL. This ensures that customers can easily find and access your updated website.

Frequently Asked Questions

Q: What happens if I do nothing?

A: If no action is taken, your GBP website will automatically redirect to your Google Business Profile until June 10, 2024. However, it is strongly recommended to transition to a new website to maintain full control over your online presence.

Q: Can I keep the same domain name for my new website?

A: Yes, in most cases, you can retain the same domain name for your new website. Work with your chosen website solution provider to facilitate the domain transfer or mapping process.

Q: Will I lose any data or information during the transition?

A: When transitioning to a new website, it’s crucial to ensure that all content, images, and essential information are transferred accurately. Most website solutions offer tools or services to assist with this process, minimizing the risk of data loss.

Q: How can I ensure a smooth transition for my customers?

A: Communicate! Inform your customers about the upcoming changes through email newsletters, social media posts, and updates on your Google Business Profile. Indicate your new website URL and any relevant information they need to know.


The upcoming shutdown of websites created through Google Business Profiles marks a significant transition for many local businesses. However, with careful planning and the right approach, this change can also present opportunities for growth and enhancement of your online presence.

Take the time to explore alternative website solutions, create a transition plan, and communicate with your customers about the changes. Remember, the redirect to your Google Business Profile will be in place until June 10, 2024, giving you ample time to make a smooth transition.

At We Do SEO LLC, we understand the importance of a strong online presence for businesses of all sizes. If you have any questions or need assistance in navigating this transition, feel free to reach out to our team. Together, we can ensure that your business continues to thrive in the digital landscape.

Stay informed and proactive as you navigate the changes brought about by the shutdown of Google Business Profiles websites. Prepare for a seamless transition to alternative website solutions and keep your customers engaged throughout the process. For further assistance or guidance, Contact We Do SEO LLC today.


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