The State of SEO in 2025 | We Do SEO
As the owner of We Do SEO, LLC and an experienced SEO professional, I’ve closely analyzed the latest trends and data shaping our industry’s future. Here’s my breakdown of what’s happening in SEO and what it means for your business in 2025.
Key Findings From Our Industry Analysis
The data is clear: SEO remains a powerhouse for business growth, with 91% of businesses reporting positive impacts on their website performance and marketing goals in 2024. As someone who works with clients daily, I’ve seen firsthand how organic search consistently delivers about 33% of overall website traffic across major industries.
The AI Revolution in Search
One of the biggest changes we’re tracking is Google’s AI-powered search experience (AIO). Despite initial concerns, 63% of businesses report positive impacts on their organic traffic and visibility. This aligns with what we’re seeing at We Do SEO, LLC – AI isn’t replacing SEO; it’s enhancing our ability to deliver results.
What’s Working in 2025?
Based on our experience and market research:
- In-house SEO expertise is becoming increasingly valuable, with a 9% year-over-year increase in businesses bringing SEO in-house
- Brand awareness through SEO remains a top priority across all business levels
- Cross-functional collaboration between SEO, web development, and analytics teams is crucial for success
Success Factors We’ve Identified
Organizations seeing the best results typically:
– Prioritize hiring skilled SEO talent
– Use integrated enterprise SEO platforms
– Measure and report on 3x more metrics than less successful competitors
Looking Ahead
As we navigate 2025, the businesses that will thrive are those that embrace AI while maintaining a focus on SEO fundamentals. At We Do SEO, LLC, we’re helping our clients adapt to these changes while maximizing their organic search potential.
Want to learn how your business can stay ahead in this evolving landscape? Contact us at wedoseollc.com to discuss your SEO strategy.