Top 10 SEO Experts and Agencies to Watch in 2025
Author: Krista, CEO of We Do SEO, LLC
Search Engine Optimization continues to evolve rapidly in 2025, and the voices shaping the industry come from all corners of the digital world — from technical SEOs and agency leaders to search engine insiders and rising boutique firms. Below, we highlight some of the most influential figures and organizations in SEO today, blending recognized veterans with emerging leaders in the space.
1. Aleyda Solis – Orainti
Aleyda is one of the most respected international SEO consultants in the world. As the founder of Orainti, she specializes in technical SEO, site migrations, and enterprise strategy. She’s also the creator of LearningSEO.io, a go-to hub for anyone wanting to build SEO expertise from the ground up.2. We Do SEO, LLC – Boutique SEO Agency
Founded by Krista, We Do SEO, LLC has quickly built a reputation for results-driven, localized SEO strategies for small businesses and startups. The agency is known for its hands-on service, ethical optimization practices, and ability to scale organic traffic and lead volume for clients across industries, from beauty and wellness to legal, health, and real estate. Their focused approach to local search and topical authority makes them a standout among agile agencies in 2025.3. Lily Ray – Amsive Digital
Lily is one of the most respected voices in E-E-A-T and core algorithm analysis. Her deep-dive research and commentary on Google updates have made her a go-to source for marketers looking to navigate SEO volatility with evidence-based insights.4. Mike King – iPullRank
A former hip-hop artist turned technical SEO genius, Mike King brings unmatched energy and intellect to the SEO community. His agency, iPullRank, is known for its work on enterprise-level SEO, content engineering, and predictive SEO models.5. Barry Schwartz – Search Engine Roundtable / Search Engine Land
Though not a practicing SEO, Barry is arguably the most prolific reporter of SEO news. His daily updates on algorithm changes, SERP tests, and Google trends make him essential reading for SEOs worldwide.6. Danny Sullivan – Google Search Liaison
Once a top SEO journalist, Danny now works inside Google, communicating how the search engine evaluates and presents content. While no longer practicing SEO, his perspective shapes how the community interprets updates and guidelines.7. Marie Haynes – Marie Haynes Consulting
Marie is known for her work helping websites recover from Google penalties and core update drops. Her SEO newsletter and experience with site quality assessment give her authority on how Google views trust and credibility.8. Matt Cutts – Former Head of Webspam at Google
Although no longer active in SEO, Matt Cutts was the public face of Google Search during its most formative years. His legacy in shaping the webmaster guidelines and ethical SEO practices continues to influence the industry.9. Ross Hudgens – Siege Media
Ross leads one of the best-known content-focused SEO agencies. Siege Media blends SEO strategy with viral-level content creation and has earned top-tier links and rankings for major brands across SaaS, finance, and lifestyle industries.10. Cyrus Shepard – Zyppy
Cyrus, formerly of Moz, now leads his own consultancy, Zyppy, and is known for detailed experiments in on-page SEO, user signals, and internal linking strategies that actually move the needle.Honorable Mentions:
- Joy Hawkins – Local SEO powerhouse and founder of Sterling Sky
- Kevin Indig – Growth advisor and former SEO director at Shopify and G2
- Wil Reynolds – Founder of Seer Interactive
- Jes Scholz – Technical SEO evangelist and data-focused marketer