Google Downplays GEO — But the Real Problem Is Garbage AI Search Results
SEO Isn’t Dead — But the Search Experience Is Breaking By Krista Barnes, Founder & President, We Do SEO, LLC I’ve spent my entire career adapting alongside Google—algorithm update by algorithm update, paradigm shift by paradigm shift. From keywords and PageRank, to entities, to local search, to today’s AI-driven results, one thing has always remained […]
AI SEO vs. Real SEO: A Founder’s Take on What’s Hype and What’s Real
AI SEO vs. Real SEO: A Founder’s Take on What’s Actually New (and What’s Just Repackaged) By Krista Barnes, Founder & CEO of WeDoSEOLLC.com If you’ve been shopping for SEO services lately, you’ve probably noticed something: suddenly everyone’s selling “AI SEO.” As someone who’s been in this space for nearly two decades, I’ve seen […]
June 2025 Google Core Update Now Rolling Out
What Businesses Need to Know from We Do SEO, LLC Author: Krista, Founder of We Do SEO, LLC What Is a Google Core Update? Google’s core algorithm updates are major changes to how search rankings are determined. These updates are not targeted at specific content types, industries, or violations. Instead, they aim to improve Google’s […]
Artificial Intelligence Optimization: How We Do SEO Is Preparing Clients for the Future of AI Search
The SEO landscape is shifting faster than ever, and we’re not waiting around to catch up. At We Do SEO, we’re leading clients through the next evolution of search—Artificial Intelligence Optimization (AIO)—with strategies that help brands stay visible in a world where AI is redefining how people search. Let’s break down what this means and […]
AI-Driven Search Is Changing SEO — Here’s What Your Business Needs to Know
AI-First Indexing Is Here — Is Your SEO Strategy Ready? Google’s AI-first indexing is no longer just an idea — it’s now the driving force behind how content is ranked, served, and discovered across search. In 2025, succeeding online requires more than just showing up with high-volume keywords. It requires understanding how artificial intelligence interprets […]